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85% of woman are wearing the wrong size bra! Come in for a free fitting and we'll make sure you're wearing the best size bra that's both comfortable and flattering.

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Romance Returns

The gentle breezes of Spring are inspiring beautiful demi bras in chic new shades. The Romance Collection returns with a soft and seductive Turquoise, straight from cloud nine.

Simone Perele Romance Collection »

Swing Into Spring

With this gorgeous silk chemise in strong and striking new colorway - Eclipse Blue. You'll be the one blocking out the sun in this little stunner. The Cloud Swing Collection also includes matching bra and panty.

Elle MacPhereson Cloud Swing »

Iconic Style Endures

The Chantelle Icone Demi Bra now in fashion color Tropical Blue. A unique feminine style of embroidery to shape and follow the body's curves. The soft, sophisticated fabrics in this collection provide elegance and comfort.

Chantelle Icone Fashion Collection »

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NEW ARRIVALS	BEST BRAS	ON SALE

In French, à la mode means “in the fashion,” and therefore the products we carry represent the latest and most fashionable pieces in the lingerie market. Our mission is to ensure every woman is properly fitted in a comfortable, supportive, yet fashionable bra. In order to serve all women, à la mode offers a vast size range that is not typically found at other lingerie retailers. Our sizes range from 28 to 44 in the band size and AA to K in cup size, including a good selection in hard to find sizes like 32D, 32DD, 34D, 34DD, 34FF, 36DD, 36G, 40DD and more.